Job Description
Branding & Visual Identity - Develop and maintain consistent brand visuals across all platforms (print, digital, packaging, merchandise, etc.). Create logos, brand kits, and design systems aligned with company values and modern aesthetics.
Digital Content Creation - Design static and motion graphics for social media, websites, and digital advertising.
Adapt content for multiple formats (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.).
Create short-form video assets and reels using AI-powered editing tools.
Print & POSM Design - Design posters, brochures, flyers, product packaging, and event backdrops.
Prepare print-ready files with correct bleed, resolution, and color standards (CMYK).
Web & UI/UX Support - Collaborate with web developers on web layouts, banners, and landing pages.
Understand responsive design, typography hierarchy, and accessibility standards.
Campaign & Marketing Support - Work closely with the marketing team to translate campaign ideas into compelling visuals.
Create visuals that align with seasonal promotions, sponsorships, and CSR events.
Photography & Videography (Basic) - Capture or enhance product and lifestyle photos.
Use AI tools for image upscaling, background removal, and visual enhancement.
AI-Integrated Design - Utilize AI design tools (e.g., Adobe Firefly, Midjourney, Canva AI, DALL·E, Runway ML) for quick mock-ups, concept ideation, and content variation. Use AI-assisted layout suggestions, automated resizing, and brand-template generation.
Trend Research & Innovation - Stay up to date with design trends (3D graphics, minimalism, gradient revival, motion typography, AR visuals). Incorporate data-driven design — using analytics to understand audience engagement